SAFIRA Mono is gearing up for the release of her debut album, Just a Womanin the first quarter of 2018. The reggae album will feature 16 tracks and will be released through her own distribution arm, Jample.
“This my first official album and I am excited about it. The album is produced by a number of local producers such as DreZion, Quick Mix, and Stick a Fire. Songs such as Monitor, Cruff Life, and I Am Not A Toy are on the album, and there are collaborations with Sizzla and Morgan Heritage. Another collaboration, Do it to Jah, will feature UK band, House of Riddims and will be the lead single,” said Safira Mono.
She had previously released the I Am Not A Toy EP in 2016.
In the meantime, she is getting rave reviews for the video of her latest single, Cruff Life which features 18th-century slavery theme complete with a great house, sweating field slaves and white slave owners.
“We are still experiencing the after-effects of slavery, so the video is a commentary on that oppression, a kind of history lesson for the youths,” said the artiste, whose real name is Shockera Pinnock.
Since its release, the video has racked up over 150,000 views on Facebook, several thousand on Instagram and YouTube, and also popped up on the video countdown charts on the popular Street Link and FiWi Choice charts.
The music video was shot and directed by Wayne Benjamin, with the script written by Safira Mono herself. The video was shot at the Cherry Gardens Great House. The single was released under the Frassout Records imprint and has been available on iTunes since August 25, 2017.
“The battle continues. We are not destined to be cruffs, don’t believe the lie. We have to accept the legacy and then with that acceptance, we can break the chains,” she said.